Decision Point was founded with a single minded focus& passion to practise the art of value extraction from big data and help organizations across the world make better decisions.The team at Decision Point truly embodies this in spirit & action – helping clients solve major business problems every single day through analytics solutions.


Ravi Shankar

Managing Partner

Ravi founded Decision Point in 2012 along with Varun. Prior to Decision Point, as Planning Director – Retail at Ogilvy, Ravi successfully delivered on strategic assignments in the area of retail & shopper marketing for Coca-Cola, Unilever & many other CPG/Retail clients. Prior to Ogilvy, Ravi had a stint as a product manager at an analytics start-up, leading a team of computer scientists & software engineers to develop a marketing analytics platform to extract insights from unstructured business data. Ravi also co-founded, India’s first start-up platform (not for profit) – helping over 15 tech start-ups raise venture capital funding. Ravi holds a Bachelor’s degree from IIT MadrasSee More

Varun Gupta


Varun founded Decision Point in 2012 along with Ravi. Prior to Decision Point, Varun worked with Inductis, an analytics firm, consulting & developing statistical models for clients across credit card, banking & utilities industries. During his time at Inductis, Varun developed various statistical models in the financial services domain – helping his clients, among other things, create segmented marketing strategies for the telemarketing channel & develop risk scorecards for the launch of a new loan product. Prior to Inductis, Varun co-founded IndiaKhelo, India’s first sports analytics & performance monitoring firm. Varun holds a Bachelor’s &Master’s degree from IIT Madras.See More


Data Scientists

Rajesh Gupta

Analytics Consultant

Rajesh has successfully delivered on diverse set of analytics projects at Decision Point which includes Pricing Analytics, Forecasting models & sales planning analytics. Prior to Decision Point, Rajesh has worked with Evalueserve, a global research and advisory firm, and Datamonitor, a market research firm on a variety of analytics engagements. Rajesh holds a Bachelor’s degree from IIT Madras.See More

Prashant Kumar

Analytics Consultant

Prashant has worked on multiple analytics and big data modelling projects at Decision Point across retail analytics, applied economic modelling and supply chain analytics. Prior to Decision Point, Prashant worked with the analytics team at American Express developing predictive models in the areas of risk & debt collection analytics. Prior to American Express, Prashant worked with Delloite IT consulting division helping large MNCs deploy & operationalize business intelligence suites. Prashant holds a Bachelor’s & Master’s degree from IIT Madras. .See More