AI & ML

Artificial intelligence is a driving force to change businesses by creating exciting, innovative products and services, drive critical decisions and achieve key goals. AI is defined as the area of computer science that deals with the ways in which computers can be made to perform cognitive functions ascribed to humans. Rather than being just devices that perform tasks that the programmer tells them to do, AI enables computers to perform tasks (autonomously) that normally require human intelligence: visual perception, speech recognition, decision-making, and translation between languages.

The use of artificial intelligence in Retail/CPD spans every aspect of the industry. Whether our goal is to optimize your supply chain, use existing data to increase conversion, or customize shopping experiences with predictive modelling and micro-targeting/pricing.

Decision Point has created a couple of AI solutions like Cooler analytics and Recommender System. Cooler analytics determines the impact of cooler (fridge) placement, in retail stores, on sales of cold beverage drinks. Recommender system decides what items to recommend to the target user by observing the usage of product and ratings of similar users.

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