Creating a segmented promotion strategy for profitable recruitment of new customers during end of season sales for a leading footwear company
Developing a district level market potential index to prioritize investments in Bangladesh for a global beverage company
Business Simulation Environment to analyse & prioritize pricing decisions for a complex product portfolio to deliver profitable growth
Institutionalizing a trade spend optimization process within the modern retail channel for a global CPG company
Analysing patterns & trend shifts in seasonal time series data and forecasting baseline trends across regions, categories & SKUs
Commercial Execution team of FMCG companies continuously assess and evaluate the execution of the company guidelines in market by measuring KPIs like Product range availability, stock levels, Visible Inventory etc at store level. Overall execution performance of a single store is usually denoted by a one number score.