CustARD

Decision Point has developed multiple unique and proprietary analytics platforms that have the potential to transform how analytics is consumed and leveraged by organizations. Two of our flagship platforms are custARD and beagle. CustARD (Customer Analytics Response Dashboard) is a tool that can transform customer sales analytics in fragmented or traditional channels – through real time analytics of integrated outlet level data. Beagle is an AI powered analytics chatbot that acts as an personal data analyst to business managers – helping deliver instant insights!

Unlocking the value of store analyticsUnlocking the value of store analytics

It is much more than just tracking sales force execution
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Mining Commercial insights from store level sales data

Discover revenue opportunities that can be surgically targeted

Develop actionable insights to deliver on strategic business priorities

Integrate with Execution /Market Assets/Other data for enhancing productivity and step change market execution

Why do you need CUSTARD?Why do you need CUSTARD?

Whilst you are overloaded tasks, there is a deficiency of right tools which has built in intelligence to
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multiple data integration

Integrate multiple data sources

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Process huge data sets using Big Data technologies

Derive insights by running Statistical model and algorithms

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Leverage store analytics for executing commercial insights

CUSTARD helps you to institutionalize store analytics

CUSTARD – The Decision EnablerCUSTARD – The Decision Enabler

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1
Transform
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Algorithms
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Analysis
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Speed
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Action

DATA SOURCES

  • Store data
  • Execution data
  • Market Assets

OUTPUT

  • Customer Analysis
  • Source of Growth
  • Customer and Growth patterns
  • Product Interaction
  • Multi level Deep Dives

Designed For All Kind of UsersDesigned For All Kind of Users

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power users

Power Users

People who diagnose and get insights, also set up reports

sales manager

Sales Manager

Consume reports and track performance

field team

Field Teams

Execute action items generated from CUSTARD insights

Custard Offers a Basket of FeaturesCustard Offers a Basket of Features

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path1712

Customer Analysis

growth-analysis

Growth Analysis

trend analysis

Trend Analysis

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Interaction analysis

In addition to above modules, CUSTARD also has below sub-modules in each of them

ACTACT

This module takes user to a detailed set of information at store level to bring in precision for future course of action

DEEP DIVEDEEP DIVE

Various layer of Deep Dive is available across different module to provide a deeper look into any data
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