Sales & Marketing Analytics

Analytics provides a potent competitive edge for the sales & marketing functions across industries. Applications range from the more typical forms of analytics such as consumer insights, conjoint, sales forecasting to more unique and advanced applications in terms of market mix modelling, promotion effectiveness, consumer behaviour modelling etc.

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The most critical part of developing robust sales & marketing analytics solutions is the ability to integrate multiple sources of data across the entire sales & marketing value chain – internal company sales data, category data, profitability data, market & channel investments data,in-store execution data, Household panel data etc.

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Some of the key areas of analytics (not exhaustive by any means!) include the following:

  • Marketing ROI Analytics
  • Sales Planning  Analytics
  • Promotion Analytics
  • Customer & Key Accounts Analytics
  • Brand & Consumer Analytics