Analytics provides a potent competitive edge for the sales functions across industries. Applications range from the more typical forms of analytics such as sales forecasting to more unique and advanced applications in terms of market mix modelling, promotion effectiveness.
We analyse the depth and breadth of sales data across multiple geographies, channels, and product attributes. It is much more than just tracking company performance and sales force execution. We mine commercial insights from store level sell in data, discover opportunities that can be surgically targeted, develop actionable insights to deliver on strategic business priorities.
The most critical part of developing robust sales & marketing analytics solutions is the ability to integrate multiple sources of data across the entire sales & marketing value chain – internal company sales data, category data, profitability data, market & channel investments data, in-store execution data, Household panel data etc.