Who We Are

Welcome To Decision Point

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We are a global analytics consulting and big data solutions provider that serves a broad mix of multinational companies in CPG, Retail, Electronics and Healthcare sector. We care for our clients business as our own, and help them make significant and lasting improvements to their performance by institutionalizing analytics in the decision making process. We cross boundaries and churn the sum total of siloed information assets to uncover breakthrough insights which clients act on. With a team of data scientists, business consultants and tech savvy engineers who are passionate about extracting every ounce of value from data, we’ve built a firm uniquely equipped to solve business problems using cutting edge analytics technologies. With nearly a decade of experience, we have helped clients across 50+ markets realize their most important goals.

Meet the Decision Point Leadership TeamMeet the Decision Point Leadership Team

We Love It Here. You Will, Too.
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Decision Point was founded with a single-minded focus & passion to practise the art of value extraction from big data and help organizations across the world make better decisions.The team at Decision Point truly embodies this in spirit & action – helping clients solve major business problems every single day through analytics solutions.

Ravi Shankar

Founder & CEO

Founded & leading Decision Point since 2012, working with Senior Leadership & Insights teams across clients to institutionalize analytics. Led Strategic Planning for Ogilvy & Mather Retail in India. Co-founded Proto.in - helping over 15 tech start-ups raise venture capital funding.

Ravi Shankar

Founder & CEO

Rajesh Gupta

Co-founder & Head-consulting

Leads solution delivery for all global clients and has successfully managed to bring in client delight. Has played a pivotal role insetting up processes for business analytics at Decision Point. Prior experience across multiple analytics organizations.

Rajesh Gupta

Co-founder & Head-consulting

Sanjay Saini

Chief Technology Officer

Leads all the big data projects end to end from solution architecture, algorithm design to software development. Versatile tech experience from Govt. to Corporate projects, and has been an active mentor to tech startups.

Sanjay Saini

Chief Technology Officer

Industries

We are institutionalizing analytics and transforming industries
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We have global experience across a range of business sectors. Our aim is to augment the decision making process with highly advanced analytics processes. Provide insights which help our clients drive results and build a growth organization.

CPG

The CPG sales and consumer landscape is rapidly changing. Companies are implementing Big Data, Artificial Intelligence (AI), machine learning and other advanced technologies to keep pace with shifting industry trends.
Retail

RETAIL

Retail data analytics can help companies stay abreast of the shopping trends by applying customer analytics to uncover, interpret, and act on meaningful data insights.
E-Commerce

E- COMMERCE

The worldwide eCommerce market is massive. A critical success factor is maintaining efficient supply chain and improved user experiences.
Electronics

ELECTRONICS

Consumer electronics companies struggle in designing marketing activities. It is mostly due to lack of clarity in understanding and calculation the ROI of such activities.
technology

TECHNOLOGY

Tech is our core DNA. We do not just use it – we create it. We have built advanced data science platforms & products which enables our clients to harness data in real time and generate insights which are of tremendous value.

HEALTHCARE

Healthcare companies spend massive amounts of money to market their products. The critical factor if success is to prepare the narrative around the product which encompasses product offerings, benefits in most lucrative way for end users.

Don't Just Take Our Word For ItDon't Just Take Our Word For It

Trusted By The Best Brands
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