Often, the most intriguing insights come when we can connect the dots between external data sources and the organization’s internal data. There are vast amounts of publicly available external data sources across a variety of economic, social & demographic parameters which can be effectively utilized, at various levels of granularity, for developing robust opportunity mapping and strategic planning exercises.
Decision Point has extracted information from a variety of data sources such as census, household panel surveys and other such information from statistics bureau across multiple countries.
Depending on the specific client business problem, Decision Point evaluates the potential external data sources which can be leveraged for the business solution. We have helped clients leverage such macro-economic datasets for a diverse set of business objectives some of which are listed below:
- Long term Strategic Planning
- Discovering new growth corridors
- Market Entry Planning
- Optimizing business Operations
As specific examples of applied economic analytics, Decision Point developed a market potential index across districts for Bangladesh for a leading consumer products company. Another instance was when we developed a networked traffic model to help identify economic potential of over 8000 odd railway stations.