FMCG businesses are under tremendous pressure to drive sales and improve margins. Promotions are powerful way to attract consumers/customers and drive sales but is very complex to implement effectively. Consumer/customer promotions such as price promotions, value promotions are designed with different objectives and is also dependent on product maturity. It is difficult to evaluate which promotions work and which do not. Consumer Promotions is an expense to sell which impacts profitability of the product. In this challenging scenario to optimize sales growth, promotions and margins, constant tracking and evaluation of promotions becomes integral part of promotion planning.
Planning, execution, evaluation and optimization are the steps of promotion analytics cycle. Decision Point supports various businesses not only with descriptive but also with predictive promotion planning. We incorporate all possible levers that impact sales through promotion and customize the solutions according to businesses. Decision Point have adopted following road map on promotion analytics- Promo design and Investment, Promotion impact, Promotion Return on Investment.